Relevancy:
The content on the website must be relevant to the search query entered by the user.
Keywords: Keywords should be incorporated into the content in a natural way so that Google can understand what the content is about.
On-page optimization: This involves optimizing various elements on the website, such as the title tags, meta descriptions, header tags, and content.
Backlinks: High-quality backlinks from other websites can signal to Google that the content on the website is valuable and relevant.
Site speed: Google prefers websites that load quickly, so optimizing site speed is important.
Mobile-friendliness: Websites that are optimized for mobile devices tend to rank higher on Google.
User experience: Google takes into account various user experience signals, such as bounce rate, time spent on site, and click-through rate, when ranking websites.